ECN 104 Chapter Notes - Chapter 7: Taco, Budget Constraint, Demand Curve

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10 Dec 2016
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The simplest theory of consumer choice rests squarely on the law of diminishing marginal utility. This principle is that added satisfaction declines as a consumer acquires additional units of a given product. Although consumer wants in general may be insatiable, wants for a particular item can be satisfied. In a specific span of time over which consumers" tastes remain unchanged, consumers can get as much of a particular good or service as they can afford. But the more of that product they obtain, the less they still want more of it. A product has utility if it can satisfy a want: utility is a want-satisfying power. The utility of a good or service is the satisfaction or pleasure one gets from consuming it. This concept"s got 3 characteristics: utility and usefulness are not synonymous. Paintings by picasso may offer great utility to art connoisseurs but are useless functionally: utility is subjective.

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