PSYC 241 Chapter Notes - Chapter 7: Muzafer Sherif, Solomon Asch, Social Proof
12 Mar 2014
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Page 1 of 12: social influence: the ways that other people are affected by the real and imagined pressures of others. They may conform or maintain their independence, comply with requests or react with assertiveness, obey commands of authority or oppose them in an act of defiance. Social influence as automatic : other than explicit forms of social influence, humans are also vulnerable to subtle reflex-like influence. The subject who had been mimicked liked the confederate more than those who had not: social mimicry can influence us even when the mimicker is not a real person, but a humanlike 3d cartoon character. This is a form of mood contagion: mimicry is a dynamic process, with two subjects becoming more coordinated over time. Conformity: conformity: the tendency to change our perceptions, opinions, or behaviour in ways that are consistent with group norms.
