BUSI 2210 Chapter Notes - Chapter 13: Order Processing, Outsourcing, Gross Margin
17 Mar 2017
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Chapter 13: marketing channels and supply chain management. A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. Channel members: all parties in the marketing channel that negotiate with one another. Supply chain: the connected chain of all the business entities, both internal and external, that perform or supply the marketing channel functions. Competitive advantage of marketing by place: continual push for growth in most companies, greater role of information technology. Storing and distributing it in the appropriate amount. Intermediaries do what producers aren"t equipped to do. Quantity amount of product produced and amount end-user. Assortment discrepancies when the consumer does not have. Time discrepancies the producer produces to achieve efficiency but we may want the product when they have it so. Channel intermediaries: taking title owning merchandise and control the terms of the sale, product characteristics: whether the product is standardized or.
