PSYCH 1F03 Chapter Notes - Chapter 5: The Cocktail Party, Stroop Effect, Sensory Memory
Document Summary
Flashbulb memories: vivid experiences that have a live" quality feeling, photo of moment locked in time. We remember what we pay attention to and our attention is shaped by what we remember. Attention: ability to selectively focus (consciously or unconsciously) on relevant stimuli in our environment in order to navigate successfully and economically through daily experiences. Attentional processes are shaped by two competing needs: Focussing limited mental resources on the immediate task. Monitoring ongoing stimuli to evaluate their potential significance and shifting the allocation of mental resources when necessary. Tools to measure attention: the cocktail party effect. Despite competing background noise, a listener can focus on a single channel and still pick out relevant salient info from the background. Dichotic listening paradigm: different messages presented in separate earbuds: repeat (shadow) message in attended ear, simplifies world, only show two stimuli, attended item is prescribed (not realistic) Flexible , over attention by switching between ears.
