ECON 1B03 Chapter 7: Chapter 7

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Utility: when consumers consume goods and services, they derive satisfaction which is called utility. We assume that consumers try to maximize their utility (maximize satisfaction) from consuming various bundles of goods and services. Set of all goods and services an individual consumes is their consumption bundle. Consuming various amounts of goods and services will give different levels of utility. A utility function gives the total utility, tu, generated by a consumption bundle. To measure utility we use units called utils. Every individual values consumption bundles differently than others. Matt gets to point where the last slice he eats is too much and now he doesnt feel too good. It actually took away from his total satisfaction. Suppose matt measures his satisfaction for various amounts of pizza and assigns utils: Marginal utility: change in tu from consuming one more additional unit of a good. Budget constraint: when choosing goods to purchase, consumers face two constraints: their income, prices of the goods.

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