COMMERCE 3MB3 Chapter Notes - Chapter 13: White Bread, Subculture, Baby Boomers
25 Dec 2019
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Document Summary
Cohort: a consumer group of similar ages that have gone through and are going through the same cultural, social, and historical experiences. Chapter 13 subcultures (age: my generation, can lead to nostalgia for certain values and symbols. Kgoy kids grow older younger: new segmentation schemes, 0-2 the new preschool, 3-5 new kids, 6-9 continuing kids, 10-14 tweens, are over-programmed, time-pressured, multi- taskers, often have to take care of themselves. Come from smaller families than previous generations: have lots of everyday fears. Even if not from an ethnic subculture, very familiar with other ethnicities: very computer savvy. Exert considerable influence on household decisions ipad insommnia. Touch screens can interfere with a baby"s sleep. Children spending an average of 3. 4 hours every day on electronic devices. The worldly school lunchbox: no more white bread sandwiches: these days, our kids" lunches are a global buffet. Children need to learn culinary skills and food literacy: multicultural barbie, bullet-proof clothing for children.
