COMMERCE 3MB3 Chapter Notes - Chapter 13: Bsc Young Boys, Ingot, Baby Boomers
17 Oct 2017
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Cohort: a consumer group similar ages that have gone through and are going through the same cultural, social, and historical experiences: my generation, can lead to nostalgia for certain values and symbols. New segmentation schemes: 0-2 the new preschool, 3-5 new kids, 6-9 continuing kids, 10-14 tweens, young girls are affected far more by goy than young boys. Often have to take care of themselves. Come from smaller families than previous generations (4-5 children past 1-2 now) Have lots of everyday fears: not just monsters but more serious and real things. Even if not from an ethnic subculture, very familiar with other ethnicities. Its all about me versus connecting with others. Be me, but fit in with friends. Rebel against parents and figures in authority, but conform to peer group. Very brand conscious but also cynical about ads and marketers. Seek self-expressive products: toys becoming more multicultural", apps are huge market for kids, blue light disrupts sleep cycle.
