COMMERCE 3MB3 Chapter 14: Chapter 14 Textbook

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Culture: is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or a society. Ethos: a set of moral and aesthetic principles. Values: refer to shared beliefs shaped by individual, social, and cultural forces. Most cultures value family, health, happiness, and wisdom. Core values: i. e. american culture is often characterized by such core values as freedom, youthfulness, achievement, and activity. Collectivist culture: people subordinate their personal goals to those of a stable in-group. Individualist culture: attach more importance to personal goals: long-term orientation: long-term orientation tends to foster an orientation toward future rewards, such as perseverance and thrift. Norms: rules dictating what is right or wrong, acceptable or unacceptable. Enacted norms: such as the rule that a green traffic light means go and a red one means stop, are explicitly decided upon. Crescive norms: are embedded in a culture, and discovered only through interaction with other members of that culture.

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