COMMERCE 3MB3 Chapter Notes - Chapter 3: Reinforcement, Telemarketing, Classical Conditioning
30 Oct 2017
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Document Summary
Take an existing (unconditioned) stimulus-response relationship processes. Establish a new (conditioned relationship between existing stimulus and the new stimulus that you want to condition: ringing the bell well meat is presented. When conditioning is successful, the new stimulus will provoke the same response as the original one. After repeated pairings of conditioned and unconditioned stimuli the goal is for the conditioned stimuli to elicit the same response even without the us. Us-cs order is important: more likely that we make cognitive associations between the two stimuli (paired associates and learned trigger features) Occurs because of one of three factors: positive reinforcement (+, negative reinforcement (+, punishment (-) Positive reinforcement (form of reward: adding something desirable to the situation increases the probability of performing a behaviour eg. Negative reinforcement (also a form of reward: removing something negative from the situation increases the probability of performing the behaviour eg. agreeing to trial in an effort to get telemarketer to leave you alone.
