COMMERCE 3MA3 Chapter Notes - Chapter 7: Deeper Understanding, Railways Act 1921
17 Oct 2018
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Editing: reviewing the questionnaire to ensure skip patterns were followed and required questions were filled out. Skip patterns: the sequence in which questions are asked, based on a respondent"s answer. Have you committed a crime if you say yes - like 100 questions after. But if you say no it"s like okay you"re gucci. Coding: grouping and assigning numeric codes to the various responses to a question. 0 1 dicostimous (2 is not better than 1) - make i prefer not to disclose option. Probing is helpful to achieve deeper understanding. Respondents choose from a list of potential responses. Using a specific example for a general case. Asking for specifics when only generalities will be recalled. Establish if the respondent is an ideal respondent. Those who don"t qualify should be thanked and excused. Example: have you shopped for groceries in the past week? . Get the respondent thinking about the topic, develop rapport.
