MARK 305 Chapter Notes - Chapter 12: Spinach, Tax Rate, List Of Fables Characters
30 Jan 2017
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Document Summary
Set of questions designed to generate the data necessary to accomplish the objectives of the research project; also called an interview schedule or survey instrument. Going through each question to ensure that skip patterns were followed and the required questions were filled out. Sequence in which questions are asked, based on a respondent"s answer. The process of grouping and assigning numeric codes to the various responses to a question. Key questionnaire issues: survey objectives, resources, and constraints. Budget in terms of money, time, and personnel. The budget, also and other requirements: data collection method. The data collection method will have a major impact on the questionnaire design and the project"s time and money budget. Examples: in-person - such as mall intercept, telephone, mail or other self-administered, internet. An in-person interview in a mall with have constraints (such as time limitation) not encountered with an internet questionnaire.
