COMMERCE 2MA3 Chapter 4: Chapter 4
25 May 2016
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Document Summary
Chapter 4 digital marketing and social media: living in the connected world. Conducting online transactions with customers by collecting and analyzing business information, carrying out the exchanges, and maintaining online relationships with customers. E-tailing (online retailing, online shops like amazon) Business-to-business transactions: b to b, b to c (business to customer, c to c, b to g (business to government) Electronic data interchanges (credit groups that keep track of credit scores) Gathering information (websites gather information on consumer to plan their marketing) The strategic process of creating (product), distributing (place), promoting, and pricing goods and services to a target market over the internet or through digital tools: 4 p"s online. Number of internet users and internet penetration rate (by region) Important because you need to know about your target market"s use of internet if you want to conduct e-business. Ex/ more in north america than in africa. No other marketing media allows you to reach the entire world.
