CMST 2PR3 Chapter Notes - Chapter 6: Clean Technology, Letterheads, The Scientists

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

So many of these groups around, think they"d have support. Pr code of ethics prohibits misleading communication of this kind. Use front groups because they work press give them credibility that they don"t actually deserve. An effective tool debate of climate change. Weakness of pr and journalism (starting point) We aren"t talking about today"s problems, but the future. Pr and the press could come together, not in harmony but in understanding and honesty = putting public interest first. Potentially hopeful future, look at the sobering example of the troubled presence. When someone in the industry uses it it"s concerning. Front groups = third party endorsement effect. 2: not believe what i say, so talk to the scientists of friends of science" and then you"ll believe it. Legitimate part to pr, as a person you might rep the public health system, you might advocate a certain.