CMST 2PR3 Chapter Notes - Chapter 5: Flight Suit, Edward Bernays, Parti Rakyat Malaysia

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Spinning war governments control flow of information during wartimes control release of information. Governments had two fronts: defeat enemy, and win public opinion. Spin strategy in bush iraq war was spun. Politicians spin for the polls: hussain still on the loose, bush was looking to feel better about their president and the war, reelecting him for a second term. Confronted with ugly reality of iraq, measured against the unmet promises: no clever communication strategy, or photo-op can ravage his presidency because of this history. Spin cycles: how governments rely on stagecraft/spin to sell war, and the increasingly impressive ways to create their objectives. Marriage of war and pr: great war: 1914 1918. Pr president wilson put away their excited feelings. To sell war to skeptical audience, to make them a white hot mass of patriotism appeal to the heart and not the head. *build support for the war appeal to emotional lives, concerns, anxieties, that lurk the consciousness.