CMST 2PR3 Chapter Notes - Chapter 10: Crisis Management, Stakeholder Management, Swot Analysis

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Any organization is open to scrutiny from its publics. With better education & more awareness publics are now putting more pressure on organizations to be socially aware, have ethical practices and be environmentally responsible. People, planet & pro t three areas that need to be achieved equally. 24 hour media puts pressure on organizations to communicate what they are doing and deliver updates constantly. As a result of all these changes, added pressure on pr practitioners to act quickly and resolve issues by building lasting relationships b/w stakeholders and the organization. An issue can be considered a genuine or potential his to an organizations reputation, and must be managed to prevent any damage. Regester and larkin de ne an issue as a gap b/w corporate practice and stakeholder expectations: the difference b/w what a corporation does/says and what stakeholders expect a corporation to be saying/doing.