COMM 2401 Chapter Notes - Chapter 16: Income Distribution, North American Free Trade Agreement, World Trade Organization
13 Dec 2018
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Document Summary
Global marketing today: the number of multinational corporations has more than double to more than 63,000 since. 1990: home market are no longer as rich in opportunity global competition has increased. Global rm: a rm that, by operating in more than one country, gains r&d, production, marketing, and nancial advantages in its costs and reputation that are not available to purely domestic competitors. Minimize the importance of national boundaries, and develop global brands. Major international marketing decisions: looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization. The international trade system: governments may charge tariffs or duties on imported products, countries may set quotas to protect local industry and employment. World trade organization a force that helps trade between nations.
