MKTG 2201 Chapter Notes - Chapter 15: Contract Manufacturer, Influencer Marketing, Income Distribution
12 Apr 2017
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Document Summary
Looking at the global marketing environment: the international trade system. First companies must understand the international trade system tariffs/duties. Quotas limits on amount of foreign imports they will accept. Exchange controls limit amt of foreign exchange and exchange rate. Nontariff trade barriers biases against bids/restrictive product standards/excessive host-country regulations or enforcement. The wto reassesses trade barriers and establishes new rules for international trade. Economic community a group of nations organized to work toward common goals in the regulation of international trade. Nafta free trade zone among us, mexico, and canada: economic environment. Industrial structure shapes needs, income levels, employment levels. Subsistence economies vast majority of people engage in agriculture, consume most output and barter the rest few market opportunities. Raw material exporting economies - rich in one or more natural resources but poor in other ways. Emerging economies fast growth in manufacturing results in rapid economic growth targets in case developed markets stagnate.
