Ibus 466 multinational management: a strategic approach. Cultural is pervasive in societies affects almost everything we do, see, feel and believe. Cultural paradoxes- when individual situations seem to contradict cultural prescriptions the institutional context of multinational management. National context national culture and social institutions that influence how managers make decision regarding the strategies of their organizations. Social institutions- a complex of positions, roles, norms and values organizing relatively stable patterns of human resources that sustain viable societal structures within a given environment. Provide boundaries and norms that prescribe how people will behave. Three key social institutions that are most likely to influence the business environment: economic system, level of industrialization, types of religion. Systems of beliefs, activities, organizations, and relationships that provide the goods and services consumed by the members of a society. Can be typified by the extremes of capitalism and socialism, with mixtures of elements of both in the mixed economy.