Ibus 466 multinational management: a strategic approach. Local responsiveness solution- responding to differences in the markets in all the countries in which company operates. Stress customizing their organizations and products to accommodate country or regional differences, with the focus on tailoring products or services to satisfy local customer needs. Comes primarily from national or cultural differences in consumer tastes and variations in customer needs, as well as from how industries work and institutional pressure. Global integration solution conducting business similarly throughout the world and locating company units wherever there is high quality and low cost. Attempts to reduce costs to the largest degree possible by using standardized products, promotional strategies and distribution channels in every market they enter. Global local dilemma choice between a local responsiveness or global approach to a multinational"s strategies. Offer products of series that attract customers by closely satisfying cultural needs and expectations unique to particular countries.