MARK 201 Chapter Notes - Chapter 16: Target Market, Global Marketing, Marketing Mix
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A firm that operates in more than one county. 6 steps that have to be followed. U(cid:374)dersta(cid:374)d ho(cid:449) 4 p"s (cid:272)a(cid:374) (cid:271)e affe(cid:272)ted at glo(cid:271)al le(cid:448)el. The international trade system (fair trade between countries) Charge other countries for import and export. In place to force exporting country to include favourable trade conditions on both ends. How much one can import or export of a product. Ca(cid:374) (cid:271)e put there so that the (cid:271)usi(cid:374)ess of that produ(cid:272)t i(cid:374) (cid:272)ertai(cid:374) (cid:272)ou(cid:374)tries does(cid:374)"t fail completely. Way to ensure proper exchange between countries. Trade is happening but makes sure it is fair for all countries involved. Allows level of free trade between multiple countries. Exists to ensure some level of free trade. Subsistence economies e(cid:454)ist to feed the(cid:373)sel(cid:448)es; people pla(cid:374)t their own food, kill their own meat etc. Raw materials exporting economies e(cid:272)o(cid:374)o(cid:373)(cid:455) (cid:271)ased o(cid:374) o(cid:374)e spe(cid:272)ifi(cid:272) natural resource. Emerging economies (industrializing economies) lot of (cid:373)a(cid:374)ufa(cid:272)turi(cid:374)g, (cid:272)auses (cid:272)heaper later (cid:449)hi(cid:272)h let"s e(cid:272)o(cid:374)o(cid:373)(cid:455) gro(cid:449)
