MARK 201 Lecture Notes - Lecture 12: Contract Manufacturer, Overselling, Planned Obsolescence
16 Apr 2018
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A firm that operates in more than one county. Gains multiple advantages: r&d, production, marketing o. Some risks as well: unstable governments and currencies, restrictive policies and regulations, high trade barriers. 6 steps that have to be followed o. Adv and disadv: deciding whether to go global. Build own operations, have partnerships etc: decide on global marketing program. Understand how 4 p"s can be affected at global level: deciding on the global marketing organization. The international trade system (fair trade between countries) Tariffs and duties: charge other countries for import and export o. In place to force exporting country to include favourable trade conditions on both ends. Quotas: how much one can import or export of a product, can be put there so that the business of that product in certain countries doesn"t fail completely. Exchange controls: way to ensure proper exchange between countries. Trade is happening but makes sure it is fair for all countries involved.
