PSYC 2100 Chapter Notes - Chapter 8-9: Elaboration Likelihood Model, Metacognition, Social Influence

• School: Carleton University
• Department: Psychology
• Course: PSYC 2100
• Professor: Jordan Schoenherr

Document Summary

Elaboration likelihood model: a model of persuasion maintaining that there are two different routes to persuasion: the central route and the peripheral route. Heuristic-systematic model: a model of persuasion maintaining that there are two different routes to persuasion, the systematic route and the heuristic route. Central (systematic) route: occurs when people think carefully and deliberately about the content of the persuasive message. Peripheral (heuristic) route: people primarily attend to the peripheral aspects of a message, people are persuaded or not without very much thinking. Motivation: our motivation to devote time and energy to a message. If the message has personal consequences we are more motivated to think about it. Ability: our ability to process the message in depth. Whe(cid:374) (cid:449)e ha(cid:448)e suffi(cid:272)ie(cid:374)t (cid:272)og(cid:374)iti(cid:448)e resour(cid:272)es a(cid:374)d ti(cid:373)e, (cid:449)e"re a(cid:271)le to pro(cid:272)ess persuasive messages more deeply. If participants have high motivation they are less likely to accept a weak message. If parti(cid:272)ipa(cid:374)ts ha(cid:448)e lo(cid:449) (cid:373)oti(cid:448)atio(cid:374) the stre(cid:374)gth of the argu(cid:373)e(cid:374)t does(cid:374)"t (cid:373)atter.