PSYC 2100 Lecture Notes - Lecture 5: Elaboration Likelihood Model, The Peripheral, Physical Attractiveness

• School: Carleton University
• Department: Psychology
• Course: PSYC 2100
• Professor: Jordan Schoenherr

Document Summary

There are less people in the general public who believe in these things as scientists. Models of attitude and attitude change: elaboration likelihood model. The peripheral route is the automatic process. You are motivated by your already existing beliefs and attitudes. If we are motivated and have the ability then we actually think about the message itself. A strong negative, positive or neutral affect is created. The heuristics may capture our attention and turns back on motivation (central system) If (cid:449)e do(cid:374)"t (cid:374)eed to thi(cid:374)k a(cid:271)out so(cid:373)ethi(cid:374)g (cid:449)e just thi(cid:374)k a(cid:271)out it auto(cid:373)ati(cid:272)ally. It is o(cid:374)e syste(cid:373) or the other, (cid:449)e do(cid:374)"t use (cid:271)oth at the sa(cid:373)e ti(cid:373)e. The peripheral system can activate the central route. Central route attitudes are less likely to change. Peripheral route causes attitudes to be more likely to change. Early models: credibility of the source directly influenced your processing, if you thought the sour(cid:272)e (cid:449)as really (cid:272)redi(cid:271)le you (cid:449)ould(cid:374)"t pro(cid:272)ess as (cid:373)u(cid:272)h.