ECON 1000 Chapter Notes - Chapter 14: Marginal Revenue

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Average revenue: the average revenue earned per product sold, formula: total revenue / quantity sold. Marginal revenue: the difference from the change in total revenue and change in quantity sold, formula: change in total revenue / change in quantity sold. In order to maximize their profits, a firm must produce the quantity for which the. Marginal costs = marginal revenue: following rules apply when deciding to increase/decrease production. If marginal revenue > marginal costs, increase output. If marginal revenue < marginal costs, decrease output. If marginal revenue = marginal costs, do nothing: a firm in the short-run should choose to shut down when , total revenue < variable costs, total revenue / quantity < variable costs / quantity, price < average variable cost. Sunk cost: a cost that has already been dealt with and cannot be recovered. Calculating profit for a competitive firm: profit = (price average total costs) x quantity sold.

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