ECON 1000 Chapter 14: ch 14 - firms in competitive markets

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Market power if a firm can influence the market price of the good it sells. The meaning of competition: competitive market: a market in which there are many buyers & many sellers so that each has a negligible impact on the market price; aka. The revenue of a competitive firm: firm in a competitive market tries to maximize profit (profit = total revenue total cost, average revenue: total revenue divided by the quantity sold. For all firms, average revenue equals the price of the good: marginal revenue: the change in total revenue from an additional unit sold. For competitive firms, marginal revenue equals the price of the good. Profit maximization & the competitive firm"s supply curve. The marginal-cost curve & the firm"s supply decision. Ch 14: firms in competitive markets: recall: Marginal-cost curve crosses the average-total-cost curve @ the minimum of average total cost.

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