COMS 3310 Chapter Notes - Chapter 0: Cultural Studies

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 3310
• Professor: Lisa Sumner

Document Summary

Public relations materials have a particular view that is constructed with self interest at heart. It usually is searching for problem solving views, and does not seem interested in a self-reflective approach that might criticize it. Cultural studies approach: all practices in a culture are constructions of language and symbol, and thus are representations of power, cultural studies seeks to look at any text as a production of class, power, and oppression. It is an appropriate vehicle to examine pr from the perspective of deconstruction: to study pr from a critical theory perspective is to raise the social consciousness of forms of oppression. In cultural studies, texts are considered a form of oppression. First, although there clearly exists some work from a critical perspective, there still remains a pressing need for more critical theory as applied to public relations practice. Second, the issue of ethics or social accountability of public relations is more crucial than ever.