COMS 3310 Lecture Notes - Lecture 12: Crisis Management, Rob Ford, Edward Bernays
3 Apr 2017
School
Department
Course
Professor
Document Summary
Understanding how martha stewart harmed her image restoration through a. Theoretically rigorous piece that talks about the stewart case in the context of crisis management. Stewart had to choose between less jail time or better pr. She chose less jail time: legal vs. pr counsel clashing is a contemporary issue, legal counsel: don"t tell the public anything, pr counsel: tell the public everything/as much as you can. Rob ford case was happening at the same time. Benoit"s image restoration framework: shifting the blame/minimizing damage (elegantly/politely throw others under the bus. Provocation (he had to for some reason or other) Defeasibility (he acted without all the information) Justification based on motivations/intentions: reducing offensiveness of the event. Minimization ( it"s not what it looks like! / it"s not as bad as it looks ) Differentiation (comparing the event to a worse situation) Transcendence (placing event in a different context) Mortification (maturely apologizing and asking for forgiveness + acceptance of responsibility)
