MARKETNG 300 Study Guide - Bulgarian Lev, Arity, Drop Shipping
Document Summary
The exam will consist of approximately 50 multiple choice questions and take about 40 minutes to complete. The exam will begin promptly at the beginning of lecture. No extra time will be given to those who arrive late. Bring a #2 pencil and eraser and your student. No notes, books or other study guides are allowed in the exam. You may bring a calculator, however cell phone calculators are not allowed. Please note that in the event of a school closing- the exam will be given in the next scheduled class period. Know when various qualitative and quantitative techniques should be used. Be able to recognize each step and identify which of the steps is the most important. Know the definitions of sample, population, validity and hypotheses. Know the definition of a product and be able to identify how products differ from services. Be able to recognize the 5 levels of brand familiarity.
