PBRL 270- Midterm Exam Guide - Comprehensive Notes for the exam ( 57 pages long!)
6 Oct 2017
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Document Summary
Public relations- managing communications between organizations; how the publics interact with an organization; communicates visions and values of an organization. Three types of organizations: non pro t. Gets money from donations, grants, and fundraisers. Primary goal is to provide a service: government sectors (public) Gets money from taxes: business corporations (private) Gets money from consumer based sales and services or investors. Primary goal is to make a pro t: all have communications directors. De ning pr: management function that establishes and maintains mutually bene cial relationships between an organization and the publics on whom its success or failure depends. What are the goals of the organization: four questions: Who can help us: audiences or publics. What we want them to do: objectives. What will motivate them to do it. How do we reach them: tactics. Low level pr is writing the release, high level is knowing who to it to, how, and why.
