PBRL 270 Lecture Notes - Lecture 2: Oxymoron, Iceberg Theory, Iceberg

• School: UTK
• Department: Public Relations
• Course: PBRL 270
• Professor: Candace L.White

Document Summary

Public relations is the managed communication between an organization and its publics: organization is not one person. Follow the money: public relations is not the same as publicity, private sectors can be local or multinational, public sectors examples: Libraries: no such thing as a general public. Student athletes: volnation, alumni, faculty and staff, board of trustees. Reach ut publics through board meetings, social media, etc. Pr communicates the visions and values of an organization. Key descriptive words: deliberate, planned, performance (results, relationships and issues, public interest, two way communication (feedback, management function. Race: research, action planning, communication, evaluation. Ropes: research, objectives, programming, evaluation, stewardship, situation analysis > strategy > implementation > assessment. Tuesday, august 29, 2017: tip is media relations. What people think pr is: the rest of the iceberg is what you don"t see of pr. Changing focus of pr: corporate and socially responsible, science (theories, decrease reporting and media, increase of social media use.