CCI 150 Study Guide - Midterm Guide: Everett Rogers, Jargon, Fake News
Document Summary
Key concepts from book -- chapter three, mass media literacy: Know, generally speaking, who/what owns most major media. Businesses own the media, many decisions in media are based upon running a business. Be able to identify the major ways media make money, both from the book and from lecture. Advertising- companies purchase space within media to promote products or causes. For almost all media, advertising pays the bills. Subscription / circulation, the audience pays directly for media, this would be. This type of media defrays costs, but does not totally pay the bils. Audience donations- some media offer special content that the audience is willing to pay for. Direct sales- this is where the audience pays for all the costs of the media, an example would be the music and the movie theater industries. Private support- this media has its own private sponsor paying for it. An example would be the ut radio station 90. 3 the rock.
