CCI 150 Study Guide - Midterm Guide: Communication Studies, Wysiwyg, Etiquette In Technology
Document Summary
Key concepts from book -- chapter three, mass media literacy: Know, generally speaking, who/what owns most major media. Be able to identify the major ways media make money, both from the book and from lecture. *when medium sells advertising, it is selling you. *some media offer special content that audience is willing to pay for. Know what we know because of media. Understand and be able to identify and recognize examples of the mass media models discussed in class. Decisions based on the economic imperative to make profit. Moving away from old mass media trends. Understand the difference between mass media and targeted media. The topics below were covered by the associate dean, department heads and department representatives when they spoke to class. Dr. sally mcmillan talked about the four schools in the college of communication and information. Dr. vandana singh told us about the school of information science. She said classes in her school could complement any curriculum.
