COM-225 Study Guide - Final Guide: Fox News, Voiceover, News Values
27 Sep 2016
School
Department
Course
Professor
Document Summary
58 multiple choice ethics, radio, tv, pr, advertising. Writing 3 stories pr, advertising, radio (write two of the three) memorize all 3 formats. Style: broadcast writers use more conversational style, less formal, a reporter might use contractions or colloquialisms in sentences or follow specific style. 321-323 writing guidelines: put attribution at the beginning of a quotation, avoid writing that uses a lot of punctuation. Punctuation - even a question mark - cannot be heard. Listeners may miss the inflection: avoid long introductory clauses with participles, avoid separating subjects and verbs, particularly with phrases in apposition. Don"t leave verbs at the end of the sentence. Follow subject-verb-object order as much as possible: break up lengthy series of modifiers and adjectives, avoid negatives. A listener may miss the negative words no and not in a broadcast and thereby be misinformed: if your report runs long, say more than 30 seconds, look for ways to unify the story.
