BIOS-2014 : Biodiversity Exam 4 Study Guide
Document Summary
Mystification: the use of special symbols and technical jargon to communicate special authority and expertise to which others should defer. The sleeper effect: we will remember negative information more (and longer) than we remember nonpartisan information. If you build up your credibility, you can have great persuasive power. Because source credibility is constructed, we need to be critically asking what is truly real and authentic . External inducements: usually emotional in nature- designed to increase audience"s. Motivational appeals drive to undertake some course of action. Socialization theory: individuals acquire a personality through social interaction and identification. Emotions involve our self-esteem, or our sense of who we are or should be. Negative portrayal of need more $ Positive portrayal of need more involvement. Using this product will make you sexually appealing. Fear appeals: develop severity of threat, prove likelihood of threat, show efficacy of suggested solution.
