BIOS-1073 : Biodiversity Exam 4 Study Guide
Document Summary
More evidence of everything humans do: love, hate, racism, altruism, stupidity. The co-production of meaning (between the audience and the source) It is a necessary part of our market economy. There is a medium between persuasion that is necessary/beneficial and aggressive/problematic. It depends on how we think communication works. Problems with this: source may not have correct information, it assumes no feedback from the receiver, the type of channel doesn"t matter. Effective persuaders form relationships either to change or reinforce ideas. How do you cultivate relationships to foster identification: obvious and direct: hey, i"m a catholic deer hunter, i"m happy to be clinging to my guns and my religion. speaker paul ryan. You persuade a man only insofar as you can speak. : anti-thesis: us vs. them . Taking the time machine: back to ancient greece. The study of rhetoric = the art of effective communication. Sophists (use emotions) vs. plato/socrates (all about the truth)
