COMM 121 Study Guide - Comprehensive Midterm Guide: Technological Determinism, Horizontal Integration, State Ownership
5 Oct 2016
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9/8/16 - key terms: media, society, and culture. The value of critique: popular answers to big questions overlook more complicated questions (textbook. Doesn"t mean negative stick with the tough questions. Key terms: media, society, and culture, media: industries, images, audiences, practices, technologies, society: groups, institutions (ex: gender is being challenged as an institution), hierarchies (ex: distribution of wealth, authority, culture: beliefs, values, forms of expression (ex: music, television) Seeks to keep all three sets of terms in view. We can"t answer all questions at once, but we can have a complex view of the relationships involved. Media keeps the social world at the center. Media structures: part one: media ownership and control. The corporate view has become the american" view, even though the interests of the corporate entities that own mass media are far from universal pg. For example: in discussion of u. s. economy, national economic well-being = corporate success (not wages).
