[GEB 3213] - Final Exam Guide - Comprehensive Notes fot the exam (67 pages long!)

• School: University of Florida
• Department: Business Administration - General
• Course: GEB 3213
• Professor: Yellowlee Douglas

Document Summary

Informative messages & writing with clarity: writing with purpose. Choose: the medium, format, tone & style: routine business messages. > promotes goodwill: composing messages containing non-sensitive. > direct is more affective, clear, and important. > change pronouns so that it is not about you, i , but instead them, you . > call for action & express gratitude: informative messages. Provide rationale to gain reader support prior to stating specifics. > shift focus away from message to reader/action: subject lines. > same with subheadings (inside the document: clarity. > outcome -> verb of being (usually was ) > if after inserting by zombies after the verb, and the sentence makes sense then it is passive. > if doesn"t make sense after, then it is active. > read faster, more concrete, more efficient, easier to recall: caveats. Cannot use action verbs in a passive sentence: corollary, avoid using expletives. This makes sentences passive: avoid using pronouns as grammatical subjects.