J 350 Study Guide - Midterm Guide: American Tobacco Company, Edward Bernays, P. T. Barnum

• School: University of Oregon
• Department: Journalism
• Course: J 350
• Professor: Professor Chandler

Document Summary

Ancient beginnings of pr: rosetta stone (practically a publicity stunt touting an egyptian pharaoh"s accomplishments), julius caesar (first politician to publish a book), boston tea party (mobilized public opinion), pt barnum (practiced press agency model), Pr has stayed consistent from its beginnings with its main themes of: profit, recruitment, legitimacy, agitation, advocacy. Modern era of pr: expansion of the internet and social networks has caused a major revolution in how pr is practiced today. Father of modern public relations"", nephew of sigmund freud; introduced use of social science research and behavioral psychology; Easter parade: focus on the big idea, bacon industry campaign, ivy ledbetter lee (1905), former journalist at new york times; first public relations counsel; emphasized truthful, accurate information rather than distortions, hype and exaggerations. Always be thorough and honest with your clients and try your best to develop personal relationships with them. Used with sports, theater, music, film: public information.