MC 3010 Chapter : MC 3010
Document Summary
**youtube: press index- a brief history of public relations; gigaom. com. Early beginnings: the rosetta stone was basically the first publicity release, olympic games used promotional techniques to promote athletes as heroes, julius caesar used parades, writings posted on walls and a book, Third party endorsement: getting others to promote something for you who is influential- instant celebrities: westward expansion, promoted by public relations which was paid for by rr. The impact of american railroads: politics and activism, amos kendall: worked for andrew jackson, took his ideas and made them easier for general audiences to accept and understand, social reform: antislavery, women"s rights. 1900 to 1950: the age of pioneers: the first publicity agency: publicity bureau, established in boston in 1900, george f. parker and ivy ledbetter lee opened a publicity office in new. York in 1904: lee created first industrial principles, chicago edison company broke new ground under the direction of samuel.
