KNES 287 Study Guide - Quiz Guide: Physical Culture, Neoliberalism, Laker Girls
26 Sep 2017
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Document Summary
Sport is a vehicle in which a plethora of ideals and political concepts are portrayed, but portrayed subtly. The average american attends sporting events without a doubt that the star. Spangled banner will be sang, advertisements will be displayed throughout the stadium, and bets are being placed on the victor of the game. People simply are immune to the fact and view it as the norm that the head of the sporting agencies institute these specific rulings, and the audience agrees to listen. Sport reflects the normal social and cultural practices in which people are enveloped (coakley, 2011). Companies view physical culture as a manner in which they are able to publicize and lure the people to conforming with their products and ideologies. They have advertisements in the middle of the physical stadiums, as well as on television during commercials, so the people who are attending the event remotely are able to be coerced into the neoliberal ideologies in sport.
