INAG 110 Study Guide - Final Guide: Pathos

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Types of presentational aids: objects, pictures, diagrams, graphs, charts/maps, film/video/audio, handouts. Increases message impact o: speaker dynamicism, enhances speaker confidence. Impart knowledge o: deepen understanding, enable application. Speech topics: people: topical/chronological, objects: spatial/topical/chronological, places: spatial/topical/chronological, activities/events: topical/chronological/causal, processes/concepts/ideas/conditions: pro-con/problem-solution/causal/etc. Persuasion: select issue, voice beliefs, test for validity and inspire change o. Types of persuasive speeches: convince: change belief/attitude, actuate: beliefs/call to action o. Aristotle"s 3 modes: ethos: appeal to ethics, logos: appeal to logic, pathos: appeal to emotions. Credibility: convey competence, trustworthiness, and caring. Achieved through sources, common ground/objectivity, empathy: stages of credibility: initial, derived, terminal. Steps of an argument: claim, evidence, and connection between the two, refute the argument: acknowledge counter argument, state/support your position, new points of negotiation. Proposition: express judgement, debatable, require proof, propositions of fact, value, policy. Monroe"s motivated sequence: attention, need, satisfaction, visualization, call to action. Speech of introduction: focused on key speaker, brief, establish speaker"s credibility, create realistic expectations and set the tone.

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