TRF 235 Study Guide - Midterm Guide: Nielsen Ratings, Hd Radio, Psychographic
28 Feb 2018
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Document Summary
This review sheet is for our exam on wednesday, march 7, 2018. These are the major points that we covered for the first half of the semester. Looking back, we did cover a lot of material and anything from the text, readings or videos on blackboard and from class lectures could be on the exam. I"m going to focus on the major takeaways from each area that we covered. The exam will be a mix of multiple choice, short answer, fill in the blank and one longer response. Chapter 4 financing and shaping the media: advertising, public relations and marketing. Video: life after pi, ted talks about filmmaking, tv"s dead zone (especially the pdf which shows rates, ted talk about tv. What are ancillary products: fair use - 4 elements of the fair use test, radio terms sheet from nielsen, rating, share, cume, aqh, example film budget, where is money being spent, above the line vs below the line.
