04:189:102 Study Guide - Final Guide: Hypodermic Needle Model, Media Literacy, Linear Model

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:102
• Professor: THELANDERSSON; BOACHI, HENRY

Document Summary

Advertising used to persuade public opinion in support of something. Using more facts to come to a conclusion. Using culture to come to a conclusion. How well you can read and interpret media. What we see in the media directly affects us. You choose what to expose yourself to- selective exposure. You choose what info you will retain from something- People use media to satisfy emotional desires. A link between mass media and behavior. Watching alot of tv leads to bad views of the world. When mass media pay attention to particular events they determine the topics of. If you know your opinion is the minority then you will stay silent discussion in society. Taking something real and literal and turning it into a code. Taking a code and changing it into something real or literal. Dominance over someone or a company or industry. Analyzing the results you recieve on certain content.