PSY 200 Study Guide - Final Guide: Token Economy, Operant Conditioning, Observational Learning

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*attention: to learn through observation, you must pay attention to another person"s behavior and its consequences. *retention: you may not have occasion to use an observed response for weeks, months, or even years. Thus, you must store a mental presentation of what you have witnessed in your memory. *reproduction: enacting a modeled response depends on your ability to reproduce the response by converting your stored mental images into overt behavior. *motivation: finally, you are unlikely to reproduce an observed response unless you are motivated to do so. Your motivation depends on whether you encounter a situation in which you believe the response is likely to pay off for you. Person who scientifically investigated physical faculties or processes in the higher animals; conditioned reflexes. John b. watson psychology as behaviorist views it; conditioned and emotional responses; the originator of classical conditioning, best known for his study of "little albert"