MKT 3411 : Exam 1 Notes
Document Summary
Tuesday, august 23, 2016. People were able to mass produce products. Marketing = make and sell as much as you can. A negative for american manufacturing b/c production moved to. The idea of sophisticated marketing began to expand. Internet completely changed the way consumers behaved. Before the internet, companies had the power. Today, value is defined by the customer. In order to connect with customers, companies need to hire people who are social media savvy. The goal of marketing is to change the consumption patterns of consumers by influencing: Emotion is one of the most powerful drivers of our actions. We are all susceptible to the influence of marketing. Our individual opinions are irrelevant. Permanent change in behavior caused by experience. Learning new associations through repetition. Unconditioned stimulus (the steak) Once the subject has been conditioned they will respond to similar conditioning. Too many conditioned stimuli, not enough unconditioned, the response will disappear. Learning through rewards and punishments.
