MKT 3411 : Exam 1 Notes
Document Summary
Industrial age (early 20th century: marketing- make and sell what you can. Ford assembly line: manufacturing a bad economy- 4ps, product, price, promotion, place, globalization- tactical and strategic, marketing 2. 0. Information age: chnages in consumer behavior, manufactoring jobs being outreached to asian countries, value defined by customer. Shift focus away from product: be able to effectivly compete agiants globilization, customers are passive "customers, power in the hands of the customer. "customer is always right: effective marketing is a two way communication, customer behavior as marketing. Formulated 45 different prego sauces: took all of them on the road and made people try them. Ipad: predicted to be a flop by tech bloggers, there are all other groups of consumers that they didn"t take into perspective. 9/8/16: classical conditioning, make predictions with sounds or certain things, conditioned stimulus --> conditioned response. Learning new associations through repetition: factors affecting classical conditioning, repetition, geico slogan.
