MKT 3401 : MY MKTG FINAL REVIEW
Document Summary
Have to satisfy their needs and wants by giving them a product they desire, have to know who customer is and understand them. As long as you know you have failed you can do something to recover. Some companies so good at recovery they fail on purpose. 7% of customers who have a bad experience will tell the staff employee satusfacetion is the first step to customer satusfaction. Conscious attempt to modify or influence the decision of a consumer and move them to a predetermined goal. Try to figure out where they fall on the continuum (-4 to +4) Selection of price can influence the purchase of you product. Motel 6- tom bodet well leave the light on. Discussed how they were one of the strongest brands ever. When the economy dropped, their sales dropped because they were seen as more elite than wal mart when in reality prices were only 3% higher.
