MKT 3401 Chapter : Marketing 3401 Exam 1 Notes
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Marketing 3401 exam 1 notes: creativity, be aggressive, enthusiastic, smart, john camp 6yrs before wall street journal and forbes, they must be honest . Keys to being successful in business: be able to market yourself. Who are you going to be in front of and how can you sell yourself to them: be able to sell yourself. Be able to speak: be able to know people (networking, after you have completed previous steps, be able to maintain contact. Likeability emotional effect you have on somebody: 38% emotional impact is based off of vocal delivery. Most important part of vd is tone: 55% of most impact you have is visual delivery. The look you have at rest throughout the day. Traits for being successful: creative, aggressive, not arrogance , enthusiasm, smart, honest. Interpersonal communication skills: teamwork, honesty, core competency (specific skill) must be good at something.
