MKT 3401 : MKT 3401 First Exam Notes
Document Summary
In september 2001, he met a man named john camp (his son-in-law is his friend charles camp who sells real estate) who worked at a law firm. * in 2003 the wall street journal survey- 4 qualities looking for in ivy. League school graduates: interpersonal and communication skills- personal branding, team work, honesty, good at something- what"s your expertise; core competency. *likeability- emotional impact you have on someone: 38% of likeability is emotional impact- vocal delivery. Vocal can be boring and/or bitter so it is very critical! Tone: 55% is visual delivery, 7% is the verbal arrangement of the message (not content) the essence of the message matters more than the verbal arrangement. 9/3/2013 8:27:00 pm: 38% vocal delivery- tone (boring; bitter, 55% visual- 1. Most critical element: facial expressions (not the way you dress) ex. Jordan jefferson: people don"t like to not see a smile on his face.
