MKT 3401- Midterm Exam Guide - Comprehensive Notes for the exam ( 156 pages long!)
Document Summary
Top 4 traits ivy league said they look for in mba students interpersonal and communication skills teamwork: honesty core competency. Personal branding likeability- the emotional impact you have on somebody. Personal branding percentages will be on the test. Mkt 3401 credibility- believability: makes your brand more marketable. What is the personal branding formula: performance- what you have accomplished, visibility- 4 marketing management philosophies production orientation sales orientation marketing orientation societal orientation creating customer satisfaction- you have to be satisfied. 63% of customers will change purchase behavior based on one person. 77% of people who have a bad experience will tell at least one other person. You want the name to be seen, the identification factor is a huge objective of branding. Long-term relationships are extremely important in regard to the marketing/business world. 1. media relations (you hope the media will come and cover your event) relationship with media is critical- a little coverage goes a long way.
